Email Marketing for Real Estate Entrpreneurs
How many times do you check your inbox each day? Studies suggest Avg person check their emails 15x a day. Email has been a core communication medium since it was open to public use. We read, send, and edit emails many times a day. Sometimes, it is for business communication. At other occasions, we are reading promotional material, and discount offers from our favorite brands.
In the past five years, investors and agents have tried virtually every form of marketing like social media and PPC banners. However, they have missed one important communication tool which is called email marketing.
Without it, you can spend thousands on marketing, but you will not get systematic results just like an email campaign will do for you.
Email Marketing Statistics for Real Estate Entrepreneurs
- Emails generate the highest return for marketers in every field. Every $1 spent on email marketing gets you $38 in return.
- Electronic mail also has the highest customer acquisition rate. It is 40x more powerful than social media marketing.
- Consumers read promotional content via email. In fact, they prefer to receive sales pitches in their inbox rather than their Facebook feed. 69% real estate marketers use informational content to their advantage. A combination of helpful information and sales letter is considered the sweet spot for anyone marketing to the residential RE sector.
- More than 20% online searches related to real estate come from smartphones. The same audience checks their email more often. In fact, many of them will reply to emails within an 1 hour of receiving it.
Struggle of a Real Estate Marketer—A True Story
If email marketing is so much powerful, why is it that brands struggle to develop an effective strategy? Many companies use an email opt-in box, but they never see results like those described in the statistics. For most of us, emails are just a source to connect with current customers, and nothing happens beyond that. Here is what’s going on behind the scenes:
- Getting stuck on minor technical issues
- Trying fancy solutions instead of a direct method
- Reading tons of articles without taking any action
- Spending too much on paid solutions
- Going directly into the spam box
- Guessing about what to email
- Inconsistent email frequency
You need to stop doing those seven things and instead just:
Embrace the Era of Digital Marketing
Implementing the email marketing setup is easy.
Thanks to the latest technology, you can develop your drip marketing campaign in a few hours. Software like WordPress for website development, optimizely for A/B testing, MailChimp for free email services, and Shopify for e-commerce can help you establish your website in a matter of few hours. These solutions are not expensive. You can even use free plugins and source code to craft your internet marketing funnel.
Here are a few more tools that can help you create a marketing funnel:
MailChimp
Mailchimp is used by millions of businesses online. The best part is you can use it for free (forever)unless your list exceeds 2000 subscribers. You can send a maximum of 12000 emails in a month. Many local businesses do not need 2000+ subscribers for success, and you will never send more than 12000 emails/month especially in the first year of your business.
No need to pay for expensive solutions. Mailchimp has free templates available, and you can start writing your emails after a few minutes.
MailerLite
It is another simple solution for small business owners. Unlike Mailchimp it has a usage limit of 1000 email subscribers. After reaching the limit, you can start paying $20 to continue using their services.
Mailerlite comes with an intuitive interface. It is super easy to customize your emails so you can connect with each customer on a personal basis.
Zoho Campaign
Zoho campaign works similar to the Mailchimp software. It lets you send 12000 emails per month to 2000 subscribers. Upgrading your membership costs $5.00 per new 500 subscribers. Among the various features of Zoho campaign are its ability to track email statistics, social media and Google app integration and its connection with the Zoho CRM to help you qualify business leads.
It is an excellent email marketing solution for small business owners and freelancers.
End of the Story…
Email marketing remains a critical marketing strategy. It is time to set up a campaign if you have been planning to build an email list for years. Building an email list takes time, but it will become an invaluable asset over the upcoming years.
About the Company:
JJW Homes LLC is a residential redevelopment company. The firm buys, renovates and sells real estate throughout the SF Bay area. This blog is established to educate consumers about real estate trends in the San Francisco. Feel free to contact us for any questions or comments.
[Photo Credits: Email Marketing & Opportplanet]